{"id":23548,"date":"2013-11-02T19:49:47","date_gmt":"2013-11-02T18:49:47","guid":{"rendered":"http:\/\/www.wwwagner.tv\/?p=23548"},"modified":"2019-03-03T07:00:34","modified_gmt":"2019-03-03T06:00:34","slug":"neues-altes-image-fuer-berliner-zeitung","status":"publish","type":"post","link":"https:\/\/www.wwwagner.tv\/?p=23548","title":{"rendered":"Neues (altes) Image f\u00fcr Berliner Zeitung"},"content":{"rendered":"<figure id=\"attachment_23549\" aria-describedby=\"caption-attachment-23549\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131103_berliner_zeitung_imagekampagne_600.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131103_berliner_zeitung_imagekampagne_600.jpg\" alt=\"Image-Kampagne seit 28.10.2013\" width=\"600\" height=\"423\" class=\"size-full wp-image-23549\" srcset=\"https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131103_berliner_zeitung_imagekampagne_600.jpg 600w, https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131103_berliner_zeitung_imagekampagne_600-300x211.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-23549\" class=\"wp-caption-text\">Image-Kampagne seit 28.10.2013<\/figcaption><\/figure>\n<div style=\"height: 20px;\"><\/div>\n<p> <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20131102_0.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20131102_0.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20131102_0.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20131102_0.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20131102_0.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Download<\/a><span style=\"color: #888888;\"> (verlinkte Audio-Quelle: rbb, radioeins)<\/span><\/p>\n<div style=\"height: 10px;\"><\/div>\n<p><u>Wer<\/u>: Brigitte Fehrle, Chefredakteurin, Berliner Zeitung<br \/>\n<u>Wo<\/u>: Berlin-Mitte, Alexanderplatz, Redaktion<br \/>\n<u>Was<\/u>: Interview zum Wechsel der Leitungsebene (Ausschnitt)<br \/>\n<u>Wann<\/u>: Ausschnitt rec.: 08.06.2012; ver\u00f6ffentlicht im rbb-Medienmagazin am 09.06.2012 auf radioeins und in gek\u00fcrzter Fassung am 10.06.2013 im Inforadio (H\u00f6re <a href=\"http:\/\/bit.ly\/17JV07U\" target=\"_blank\" rel=\"noopener noreferrer\">Langfassung<\/a>)<\/p>\n<p>Brigitte Fehrle kurz nach ihrer Ernennung zur Chefredakteurin der Berliner Zeitung im Juni 2012 Was ist aus dem Vorsatz geworden? Nachfrage 17 Monate sp\u00e4ter kurz nach dem Start einer Imagekampagne f\u00fcr die Berliner Zeitung (28.10.2013):<\/p>\n<div style=\"height: 30px;\"><\/div>\n<p><figure id=\"attachment_23552\" aria-describedby=\"caption-attachment-23552\" style=\"width: 400px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131101-DSC_0207_fehrle_brigitte_400.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131101-DSC_0207_fehrle_brigitte_400.jpg\" alt=\"Brigitte Fehrle\" width=\"400\" height=\"275\" class=\"size-full wp-image-23552\" srcset=\"https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131101-DSC_0207_fehrle_brigitte_400.jpg 400w, https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131101-DSC_0207_fehrle_brigitte_400-300x206.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-23552\" class=\"wp-caption-text\">Brigitte Fehrle<\/figcaption><\/figure><br \/>\n <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20131102_1.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20131102_1.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20131102_1.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20131102_1.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20131102_1.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Download<\/a><span style=\"color: #888888;\"> (verlinkte Audio-Quelle: rbb, radioeins)<\/span><\/p>\n<div style=\"height: 10px;\"><\/div>\n<p><u>Wer<\/u>: Brigitte Fehrle, Chefredakteurin, Berliner Zeitung<br \/>\n<u>Wo<\/u>: Berlin-Mitte, Alexanderplatz, Chefredaktionredaktion<br \/>\n<u>Was<\/u>: Interview zur ersten Imagaekampagne seit 16 Jahren<br \/>\n<u>Wann<\/u>: rec.: 01.11.2013; ver\u00f6ffentlicht im rbb-Medienmagazin am 02.11.2013 auf radioeins und in gek\u00fcrzter Fassung am 03.11.2013 im Inforadio<\/p>\n<div style=\"height: 30px;\"><\/div>\n<p><figure id=\"attachment_23554\" aria-describedby=\"caption-attachment-23554\" style=\"width: 400px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131101-DSC_0257_steuerwald_sabine_lang_alexander_400.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131101-DSC_0257_steuerwald_sabine_lang_alexander_400.jpg\" alt=\"Sabine Steuerwald - Alexander Lang\" width=\"400\" height=\"266\" class=\"size-full wp-image-23554\" srcset=\"https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131101-DSC_0257_steuerwald_sabine_lang_alexander_400.jpg 400w, https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131101-DSC_0257_steuerwald_sabine_lang_alexander_400-300x199.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-23554\" class=\"wp-caption-text\">Sabine Steuerwald &#8211; Alexander Lang<\/figcaption><\/figure><br \/>\n <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20131102_2.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20131102_2.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20131102_2.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20131102_2.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20131102_2.mp3\" target=\"_blank\" rel=\"noopener noreferrer\">Download<\/a><span style=\"color: #888888;\"> (verlinkte Audio-Quelle: rbb, radioeins)<\/span><\/p>\n<div style=\"height: 10px;\"><\/div>\n<p><u>Wer<\/u>: Sabine Steuerwald + Alexander Lang, Agentur <a href=\"http:\/\/www.jk-kom.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Johanssen + Kretschmer Strategische Kommunikation GmbH<\/a><br \/>\n<u>Wo<\/u>: Berlin-Mitte, Potsdamer Platz, Agentur<br \/>\n<u>Was<\/u>: Interview zur ersten Imagaekampagne seit 16 Jahren<br \/>\n<u>Wann<\/u>: rec.: 01.11.2013; ver\u00f6ffentlicht im rbb-Medienmagazin am 02.11.2013 auf radioeins und in gek\u00fcrzter Fassung am 03.11.2013 im Inforadio<\/p>\n<p><figure id=\"attachment_23557\" aria-describedby=\"caption-attachment-23557\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131102-berlinerzeitung_alt.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131102-berlinerzeitung_alt.jpg\" alt=\"Berliner Zeitung vor der Kampagne\" width=\"600\" height=\"265\" class=\"size-full wp-image-23557\" srcset=\"https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131102-berlinerzeitung_alt.jpg 600w, https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131102-berlinerzeitung_alt-300x132.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-23557\" class=\"wp-caption-text\">Berliner Zeitung vor der Kampagne<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_23559\" aria-describedby=\"caption-attachment-23559\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131102-berlinerzeitung_neu.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131102-berlinerzeitung_neu.jpg\" alt=\"\u00dcberarbeitetes Layout der Seite 1 ab 28.10.2013\" width=\"600\" height=\"268\" class=\"size-full wp-image-23559\" srcset=\"https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131102-berlinerzeitung_neu.jpg 600w, https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131102-berlinerzeitung_neu-300x134.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-23559\" class=\"wp-caption-text\">\u00dcberarbeitetes Layout der Seite 1 ab 28.10.2013<\/figcaption><\/figure><\/p>\n<div style=\"height: 30px;\"><\/div>\n<p><a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131101-DSC_0220_berlinerverlag_600.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131101-DSC_0220_berlinerverlag_600.jpg\" alt=\"Berliner Verlag\" width=\"600\" height=\"349\" class=\"alignnone size-full wp-image-23561\" srcset=\"https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131101-DSC_0220_berlinerverlag_600.jpg 600w, https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20131101-DSC_0220_berlinerverlag_600-300x174.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<div style=\"height: 10px;\"><\/div>\n<p>(Fotos: \u00a9 J\u00f6rg Wagner)<\/p>\n<div style=\"height: 20px;\"><\/div>\n<hr \/>\n<div style=\"height: 5px;\"><\/div>\n<p><html><br \/>\n     <head><\/p>\n<style type=\"text\/css\">\n       body {\n                     background: #DADADA;\n       }\n      <\/style>\n<p>     <\/head><br \/>\n     <body><br \/>\n<\/body><br \/>\n    <\/html><br \/>\n<script src=\"https:\/\/apis.google.com\/js\/plusone.js\" type=\"text\/javascript\">\/\/ < ![CDATA[ {lang: 'de'} \/\/ ]]><\/script><br \/>\n<script src=\"http:\/\/twittercounter.com\/embed\/?username=medienmagazin&amp;style=avatar\" type=\"text\/javascript\"><\/script><\/p>\n<p><noscript><a href=\"http:\/\/twittercounter.com\/medienmagazin\">medienmagazin on Twitter Counter<\/a><\/noscript><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No audio playback capabilities, please download the audio belowDownload Audio: Closed Format: MP3 Download (verlinkte Audio-Quelle: rbb, radioeins) Wer: Brigitte Fehrle, Chefredakteurin, Berliner Zeitung Wo: Berlin-Mitte, Alexanderplatz, Redaktion Was: Interview zum Wechsel der Leitungsebene (Ausschnitt) Wann: Ausschnitt rec.: 08.06.2012; ver\u00f6ffentlicht im rbb-Medienmagazin am 09.06.2012 auf radioeins und in gek\u00fcrzter Fassung am 10.06.2013 im Inforadio (H\u00f6re [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-23548","post","type-post","status-publish","format-standard","hentry","category-aktuell"],"_links":{"self":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts\/23548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23548"}],"version-history":[{"count":13,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts\/23548\/revisions"}],"predecessor-version":[{"id":42379,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts\/23548\/revisions\/42379"}],"wp:attachment":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}