{"id":27786,"date":"2015-06-13T18:35:30","date_gmt":"2015-06-13T17:35:30","guid":{"rendered":"http:\/\/www.wwwagner.tv\/?p=27786"},"modified":"2015-06-17T14:20:33","modified_gmt":"2015-06-17T13:20:33","slug":"content-marketing-native-advertising-und-co-werbung-im-neuen-gewand","status":"publish","type":"post","link":"https:\/\/www.wwwagner.tv\/?p=27786","title":{"rendered":"Content-Marketing, Native-Advertising und Co. &#8211; Werbung im neuen Gewand"},"content":{"rendered":"<div style=\"height: 70px;\"><\/div>\n<figure id=\"attachment_27787\" aria-describedby=\"caption-attachment-27787\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20150613-_DSC3810_bouhs_daniel_600.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20150613-_DSC3810_bouhs_daniel_600.jpg\" alt=\"Daniel Bouhs im radioeins-Studio\" width=\"600\" height=\"399\" class=\"size-full wp-image-27787\" srcset=\"https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20150613-_DSC3810_bouhs_daniel_600.jpg 600w, https:\/\/www.wwwagner.tv\/wp-content\/uploads\/20150613-_DSC3810_bouhs_daniel_600-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-27787\" class=\"wp-caption-text\">Daniel Bouhs im radioeins-Studio<\/figcaption><\/figure>\n<div style=\"height: 20px;\"><\/div>\n<p>Verlage suchen neue Erl\u00f6smodelle \u2013 weil sie Abonnenten verlieren, aber auch, weil das Gesch\u00e4ft mit der Werbung schw\u00e4chelt. Denn: Konzerne suchen neue Wege, um ihre Botschaften unters Volk zu bringen. Werbung im neuen Gewand.<\/p>\n<div style=\"height: 20px;\"><\/div>\n<p> <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20150613_3.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20150613_3.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20150613_3.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20150613_3.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20150613_3.mp3\" target=\"_blank\">Download<\/a><span style=\"color: #888888;\"> (verlinkte Audio-Quelle: rbb, radioeins)<\/span><\/p>\n<div style=\"height: 20px;\"><\/div>\n<div style=\"height: 20px;\"><\/div>\n<p><span style=\"color: #ffa500;\">Was:<\/span> Studiogespr\u00e4ch \u00fcber neue Werbeformen der Prit- und Online-Medien<br \/>\n<span style=\"color: #ffa500;\">Wer:<\/span> <a href=\"https:\/\/twitter.com\/Daniel_Bouhs\" target=\"_blank\">Daniel Bouhs<\/a>, Medienjournalist<br \/>\nO-T\u00f6ne:<br \/>\n* Matthias Schrader, Leiter Werbeagentur SinnerSchrader<br \/>\n* Michaela Schr\u00f6der, AG Surfer-haben-Rechte, VZBV<br \/>\n* Joachim Dorfs, Chefredakteur Stuttgarter Zeitung<br \/>\n<span style=\"color: #ffa500;\">Wann:<\/span> 13.06.2015, 18:35 Uhr im radioeins-Medienmagazin (rbb) und in einer gek\u00fcrzten Fassung im rbb Inforadio, 14.06.2015, 10:44, 15:24 Uhr<\/p>\n<div style=\"height: 20px;\"><\/div>\n<div style=\"height: 20px;\"><\/div>\n<div style=\"height: 100px;\"><\/div>\n<p><span style=\"color: #888888;\">(Foto: J\u00f6rg Wagner)<\/span><\/p>\n<div style=\"height: 5px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Verlage suchen neue Erl\u00f6smodelle \u2013 weil sie Abonnenten verlieren, aber auch, weil das Gesch\u00e4ft mit der Werbung schw\u00e4chelt. Denn: Konzerne suchen neue Wege, um ihre Botschaften unters Volk zu bringen. Werbung im neuen Gewand. No audio playback capabilities, please download the audio belowDownload Audio: Closed Format: MP3 Download (verlinkte Audio-Quelle: rbb, radioeins) Was: Studiogespr\u00e4ch \u00fcber [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[424,94],"class_list":["post-27786","post","type-post","status-publish","format-standard","hentry","category-aktuell","tag-schleichwerbung","tag-werbung"],"_links":{"self":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts\/27786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27786"}],"version-history":[{"count":8,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts\/27786\/revisions"}],"predecessor-version":[{"id":27800,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts\/27786\/revisions\/27800"}],"wp:attachment":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}