{"id":28254,"date":"2015-08-01T18:47:05","date_gmt":"2015-08-01T17:47:05","guid":{"rendered":"http:\/\/www.wwwagner.tv\/?p=28254"},"modified":"2015-08-04T00:33:30","modified_gmt":"2015-08-03T23:33:30","slug":"vom-verlag-zum-inhaltelieferant-wie-fachverlage-den-digitalen-wandel-bestreiten","status":"publish","type":"post","link":"https:\/\/www.wwwagner.tv\/?p=28254","title":{"rendered":"Vom Verlag zum Inhaltelieferant &#8211; Wie Fachverlage den digitalen Wandel bestreiten"},"content":{"rendered":"<div style=\"height: 30px;\"><\/div>\n<p><span style=\"color: #ffa500;\"><span style=\"font-size: large;\"><em>&#8218;Fachverlage verschwinden&#8216;<\/em><\/span><\/p>\n<div style=\"height: 20px;\"><\/div>\n<p><a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/2015080120150801_DSC4627_linss_vera_@verali_linss_vera_600.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/2015080120150801_DSC4627_linss_vera_@verali_linss_vera_600.jpg\" alt=\"2015080120150801_DSC4627_linss_vera_@verali_linss_vera_600\" width=\"600\" height=\"399\" class=\"alignnone size-full wp-image-28257\" srcset=\"https:\/\/www.wwwagner.tv\/wp-content\/uploads\/2015080120150801_DSC4627_linss_vera_@verali_linss_vera_600.jpg 600w, https:\/\/www.wwwagner.tv\/wp-content\/uploads\/2015080120150801_DSC4627_linss_vera_@verali_linss_vera_600-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<div style=\"height: 20px;\"><\/div>\n<p>Anders als Publikumsverlage liefern Fachverlage streng auf Zielgruppen zugeschnittenen Content &#8211; so genannte &#8222;Need-to-know-Inhalte&#8220;, die man nicht einfach umsonst im Internet lesen kann. Dennoch wird auch dieser Teil des Printmarktes durch die Digitalisierung herausgefordert, vor allem weil bei den Werbegeldern eine Umverteilung stattfindet. Deshalb wandeln sich die H\u00e4user zum (digitalen) Inhaltelieferanten. Doch wieviel bleibt dann noch vom klassischen Verlag \u00fcbrig?<\/p>\n<div style=\"height: 20px;\"><\/div>\n<div class=\"BorlabsCookie\"><div class=\"_brlbs-content-blocker\"> <div class=\"_brlbs-default\"> <p>Klicken Sie auf den unteren Button, um den Inhalt von w.soundcloud.com zu laden.<\/p> <p><a class=\"_brlbs-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Inhalt laden<\/a><\/p> <\/div> <\/div><div class=\"borlabs-hide\" data-borlabs-cookie-type=\"content-blocker\" data-borlabs-cookie-id=\"default\"><script type=\"text\/template\">PHA+PGlmcmFtZSBsb2FkaW5nPSJsYXp5IiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxNjYiIHNjcm9sbGluZz0ibm8iIGZyYW1lYm9yZGVyPSJubyIgc3JjPSJodHRwczovL3cuc291bmRjbG91ZC5jb20vcGxheWVyLz91cmw9aHR0cHMlM0EvL2FwaS5zb3VuZGNsb3VkLmNvbS90cmFja3MvMjE3NjA5NzM4JmFtcDtjb2xvcj1mZjU1MDAmYW1wO2F1dG9fcGxheT1mYWxzZSZhbXA7aGlkZV9yZWxhdGVkPWZhbHNlJmFtcDtzaG93X2NvbW1lbnRzPXRydWUmYW1wO3Nob3dfdXNlcj10cnVlJmFtcDtzaG93X3JlcG9zdHM9ZmFsc2UiPjwvaWZyYW1lPjwvcD4=<\/script><\/div><\/div>\n<div style=\"height: 20px;\"><\/div>\n<div style=\"height: 10px;\"><\/div>\n<p><span style=\"color: #ffa500;\">Wer:<\/span> <a href=\"http:\/\/www.vera-linss.de\" target=\"_blank\">Vera Lin\u00df<\/a>, Medienjournalistin<br \/>\n<span style=\"color: #ffa500;\">Was:<\/span> Studiogespr\u00e4ch \u00fcber die Zukunft der Fachverlage<br \/>\n<span style=\"color: #ffa500;\">Wann:<\/span> 01.08.2015, 18:47 Uhr im radioeins-Medienmagazin und in einer gek\u00fcrzten Fassung im rbb Inforadio, 02.08.2015, 10:44, 15:24 Uhr<\/p>\n<div style=\"height: 20px;\"><\/div>\n<div style=\"height: 20px;\"><\/div>\n<p> <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20150801_3.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20150801_3.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20150801_3.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20150801_3.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20150801_3.mp3\" target=\"_blank\">Download<\/a><span style=\"color: #888888;\"> (verlinkte Audio-Quelle: rbb, radioeins)<\/span><\/p>\n<div style=\"height: 20px;\"><\/div>\n<div style=\"height: 100px;\"><\/div>\n<p><span style=\"color: #888888;\">(Foto: J\u00f6rg Wagner)<\/span><\/p>\n<div style=\"height: 5px;\"><\/div>\n<div style=\"height: 40px;\"><\/div>\n<p><script src=\"https:\/\/apis.google.com\/js\/plusone.js\" type=\"text\/javascript\">\/\/ <![CDATA[\n  {lang: 'de'}\n\/\/ ]]><\/script><br \/>\n<script src=\"http:\/\/twittercounter.com\/embed\/?username=medienmagazin&amp;style=avatar\" type=\"text\/javascript\"><\/script><noscript><a href=\"http:\/\/twittercounter.com\/medienmagazin\">medienmagazin on Twitter Counter<\/a><\/noscript><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8218;Fachverlage verschwinden&#8216; Anders als Publikumsverlage liefern Fachverlage streng auf Zielgruppen zugeschnittenen Content &#8211; so genannte &#8222;Need-to-know-Inhalte&#8220;, die man nicht einfach umsonst im Internet lesen kann. Dennoch wird auch dieser Teil des Printmarktes durch die Digitalisierung herausgefordert, vor allem weil bei den Werbegeldern eine Umverteilung stattfindet. Deshalb wandeln sich die H\u00e4user zum (digitalen) Inhaltelieferanten. Doch wieviel [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-28254","post","type-post","status-publish","format-standard","hentry","category-aktuell"],"_links":{"self":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts\/28254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28254"}],"version-history":[{"count":5,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts\/28254\/revisions"}],"predecessor-version":[{"id":28276,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts\/28254\/revisions\/28276"}],"wp:attachment":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}