{"id":8283,"date":"2011-06-19T18:35:36","date_gmt":"2011-06-19T17:35:36","guid":{"rendered":"http:\/\/www.wwwagner.tv\/?p=8283"},"modified":"2012-02-06T14:49:39","modified_gmt":"2012-02-06T13:49:39","slug":"medienmagazin-vom-18-06-2011","status":"publish","type":"post","link":"https:\/\/www.wwwagner.tv\/?p=8283","title":{"rendered":"Medienmagazin vom 18.06.2011"},"content":{"rendered":"<p><script type=\"text\/javascript\" src=\"http:\/\/twittercounter.com\/embed\/medienmagazin\/000000\/FFA500\"><\/script><noscript><a href=\"http:\/\/twittercounter.com\/medienmagazin\">medienmagazin on Twitter Counter.com<\/a><\/noscript><\/p>\n<div style=\"height:30px;\"><\/div>\n<p>Gesamt-PodCast<br \/>\n <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618.mp3\" target=\"_blank\">Download<\/a> (Erstsendung: <em>radioeins<\/em>, 18.06.2011)<\/p>\n<div style=\"height:10px;\"><\/div>\n<p><span style=\"color: #FFA500;\"><FONT SIZE=\"3\">INTRO: Was haben Sie mit Thomas Gottschalk vor?<\/FONT><\/span><br \/>\n<a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20110617_schaechter_bellut.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20110617_schaechter_bellut.jpg\" alt=\"\" title=\"20110617_schaechter_bellut\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-8300\" \/><\/a><br \/>\n<em>&#8222;Ich glaube, dass er am Ende wei\u00df, dass er bei uns besonders gut aufgehoben ist.&#8220; <\/em><\/p>\n<div style=\"height:160px;\"><\/div>\n<p>O-T\u00f6ne von der<em> ZDF<\/em>&#8211;<a href=\"http:\/\/www.wwwagner.tv\/?p=8252\">Pressekonferenz am 17.06.2011<\/a> mit<br \/>\n* Esteban Engel, <em>dpa<\/em> (Frage)<br \/>\n* Thomas Bellut, <em>ZDF<\/em>-Programmdirektor, neuer ZDF-Intendant ab 15.03.2012<br \/>\n* Joachim Huber, <em><a href=\"http:\/\/www.tagesspiegel.de\/medien\/der-manuel-neuer-des-zdf\/4297942.html\">Der Tagesspiegel<\/a><\/em> (Fragen)<br \/>\n* Markus Sch\u00e4chter, amtierender <em>ZDF<\/em>-Intendant<br \/>\n <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_0.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_0.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_0.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_0.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_0.mp3\" target=\"_blank\">Download<\/a><\/p>\n<div style=\"height:30px;\"><\/div>\n<p><span style=\"color: #FFA500;\"><FONT SIZE=\"3\">1. ZDF-Fernsehrat w\u00e4hlte neuen Intendanten<\/FONT><\/span><br \/>\n<a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20110617_polenz_ruprecht_300.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20110617_polenz_ruprecht_300.jpg\" alt=\"\" title=\"20110617_polenz_ruprecht_300\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-8301\" \/><\/a><br \/>\n<em>&#8222;Wir hatten unseren Manuel Neuer schon beim ZDF.&#8220;<\/em><\/p>\n<div style=\"height:40px;\"><\/div>\n<p><em>ZDF<\/em>-Programmdirektor Thomas Bellut war einziger Kandidat und wurde mit nur einer Gegenstimme und zwei Enthaltungen vom 73k\u00f6pfigen <em>ZDF<\/em>-Fernsehrat gew\u00e4hlt.<\/p>\n<div style=\"height:20px;\"><\/div>\n<p>O-T\u00f6ne von:<br \/>\n* Ruprecht Polenz (Foto), <em>ZDF<\/em>-Fernsehrats-Vorsitzender<br \/>\n* sowie den Fernsehratsmitgliedern: Johannes Beermann <em>(CDU)<\/em>, Cem \u00d6zdemir <em>(B&#8217;90\/Die Gr\u00fcnen)<\/em>, Dietmar Bartsch <em>(Die Linke)<\/em>, Marc Jan Eumann <em>(SPD)<\/em>, Christian Lindner <em>(FDP)<\/em>, Franz-Josef Jung, Vorsitzender des Schwarzen Freundeskreises <em>(CDU)<\/em><br \/>\n <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_1.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_1.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_1.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_1.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_1.mp3\" target=\"_blank\">Download<\/a><\/p>\n<div style=\"height:10px;\"><\/div>\n<p><a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20110617_bellut_thomas_300.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20110617_bellut_thomas_300.jpg\" alt=\"\" title=\"20110617_bellut_thomas_300\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-8316\" \/><\/a><br \/>\n<em>&#8222;Neo hat uns schon soviel Verluste an j\u00fcngeren Zuschauern wieder aufgefangen, genausoviel wie das Hauptprogramm in drei Jahren verloren hat.&#8220;<\/em><\/p>\n<div style=\"height:100px;\"><\/div>\n<p>Interviews mit:<br \/>\n* Thomas Bellut (Foto), neuer <em>ZDF<\/em>-Intendant ab 15.03.2012<br \/>\n* Markus Sch\u00e4chter, amtierender <em>ZDF<\/em>-Intendant<br \/>\n <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_3.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_3.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_3.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_3.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_3.mp3\" target=\"_blank\">Download<\/a><\/p>\n<div style=\"height:30px;\"><\/div>\n<p><span style=\"color: #FFA500;\"><FONT SIZE=\"3\">2. Der Tabubruch als Trend<\/FONT><\/span><br \/>\n<a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/2011_biernat_ute_zdf_300.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/2011_biernat_ute_zdf_300.jpg\" alt=\"\" title=\"2011_biernat_ute_zdf_300\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-8303\" \/><\/a><br \/>\n<em>&#8222;Deswegen werde ich nicht m\u00fcde, die Fahne zu schwingen und \u00fcberall hinzugehen und zu sagen, dass das gut ist, was wir machen.&#8220;<\/em><\/p>\n<div style=\"height:10px;\"><\/div>\n<p>In Deutschland sind die TV-Skandale und Tabubr\u00fcche vergleichsweise harmlos. In Gro\u00dfbritannien laufen gerade Shows mit Geisteskranken <em>(BBC)<\/em> und Patienten direkt aus einer Klinik <em>(Channel4)<\/em>. Die Freiwillige Selbstkontrolle Fernsehen <em>(FSF)<\/em> und Multimediadienste <em>(FSM)<\/em> haben diese Woche \u00fcber m\u00f6gliche Konsequenzen f\u00fcr Deutschland <a href=\"http:\/\/www.wwwagner.tv\/?p=8216\">beraten<\/a>.<\/p>\n<div style=\"height:20px;\"><\/div>\n<p>Interview mit:<br \/>\n* <a href=\"http:\/\/www.grundy-le.de\/content\/company\/management.01.Management.01.Ute_Biernat.php\">Ute Biernat<\/a>, Gesch\u00e4ftsf\u00fchrerin <em>GRUNDY Light Entertainment<\/em><br \/>\n(Foto: Screenshot Ute Biernat in: &#8222;Maybrit Illner&#8220;, 16.02.2011)<br \/>\n <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_2.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_2.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_2.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_2.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_2.mp3\" target=\"_blank\">Download<\/a><\/p>\n<div style=\"height:10px;\"><\/div>\n<p>Podcast-Bonus:<br \/>\n<a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20110615_trakaliaridis_panagiotis_300.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20110615_trakaliaridis_panagiotis_300.jpg\" alt=\"\" title=\"20110615_trakaliaridis_panagiotis_300\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-8307\" \/><\/a><br \/>\n<em>&#8222;Immer dann, wenn es darum geht, Information zu vermitteln f\u00fcr ein Publikum, das sich den klassischen Formen zunehmend verweigert, muss man an solche M\u00f6glichkeiten denken.&#8220;<\/em><\/p>\n<div style=\"height:100px;\"><\/div>\n<p>Interview mit:<br \/>\n* Panagiotis Trakaliaridis, <em>ZDF<\/em>, Strategische Programmentwicklung, Formatarbeit<br \/>\n <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_6.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_6.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_6.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_6.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_6.mp3\" target=\"_blank\">Download<\/a><\/p>\n<div style=\"height:10px;\"><\/div>\n<p>Vgl.:<br \/>\n* <a href=\"http:\/\/www.wwwagner.tv\/?p=8216\">Vortrag<\/a> bei der Tabu-Fachtagung <\/p>\n<div style=\"height:10px;\"><\/div>\n<p><a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20110615_schroeder_hartmut_300.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20110615_schroeder_hartmut_300.jpg\" alt=\"\" title=\"20110615_schroeder_hartmut_300\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-8382\" \/><\/a><br \/>\n<em>&#8222;Gesellschaften ohne Tabus wird es nicht geben k\u00f6nnen.&#8220;<\/em><\/p>\n<div style=\"height:160px;\"><\/div>\n<p>Ausschnitt aus einer Diskussion mit:<br \/>\n* Prof. Dr. <a href=\"http:\/\/www.kuwi.europa-uni.de\/de\/lehrstuhl\/sw\/sw2\/lehrstuhlinhaber\/kurzbiographie\/index.html\">Hartmut Schr\u00f6der<\/a>, Europa Universit\u00e4t <em>Viadrina<\/em>, Frankfurt\/ Oder<br \/>\n <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_7.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_7.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_7.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_7.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_7.mp3\" target=\"_blank\">Download<\/a><\/p>\n<div style=\"height:30px;\"><\/div>\n<p><span style=\"color: #FFA500;\"><FONT SIZE=\"3\">3. Neue Studie: Ein Jahr Produktplatzierung im Fernsehen: die ersten Trends<\/FONT><\/span><br \/>\n<a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/201110614_volpers_helmut_300.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/201110614_volpers_helmut_300.jpg\" alt=\"\" title=\"201110614_volpers_helmut_300\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-8304\" \/><\/a><br \/>\n<em>&#8222;Wir hatten doch schon mehr Produktplatzierungen erwartet.&#8220;<\/em><br \/>\n<a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/macbook_zdf.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/macbook_zdf.jpg\" alt=\"\" title=\"macbook_zdf\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-8324\" \/><\/a><\/p>\n<div style=\"height:140px;\"><\/div>\n<p>Was ist, wenn wie im Beispiel (Foto, rechts) das <em>ZDF<\/em> einen Marken-Laptop ver\u00e4ndert und dennoch die Marke erkennbar bleibt?<\/p>\n<p><em>&#8222;Generisches Placement gibt es schon sehr, sehr lange. Und hier ist es halt immer die Frage, flie\u00dft Geld daf\u00fcr? Das ist immer die entscheidende Frage. In unserem Beispiel: zahlt Apple daf\u00fcr, dass seine Computer hier platziert werden? Dann haben wir es entweder mit Schleichwerbung oder mit Produktplatzierung zu tun.&#8220;<\/em><\/p>\n<div style=\"height:10px;\"><\/div>\n<p>Interview mit:<br \/>\n*  Prof. Dr. Helmut Volpers, <a href=\"http:\/\/www.imgoe.de\/\">Institut f\u00fcr Medienforschung IM*G\u00d6<\/a>, Projektleiter der Studie<br \/>\n <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_4.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_4.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_4.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_4.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_4.mp3\" target=\"_blank\">Download<\/a><\/p>\n<div style=\"height:10px;\"><\/div>\n<p><a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20110614_volpers_helmut_fuchs_thomas_300.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/20110614_volpers_helmut_fuchs_thomas_300.jpg\" alt=\"\" title=\"20110614_volpers_helmut_fuchs_thomas_300\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-8305\" \/><\/a><br \/>\n<em>&#8222;Das Rechtswerk funktioniert.&#8220;<\/em><\/p>\n<div style=\"height:160px;\"><\/div>\n<p>Interview mit:<br \/>\n<a href=\"http:\/\/www.ma-hsh.de\/die-ma-hsh\/direktor\/\">Thomas Fuchs<\/a> (Foto, rechts), Direktor der <a href=\"http:\/\/www.ma-hsh.de\/die-ma-hsh\/\">Landesmedienanstalt Hamburg\/ Schleswig-Holstein<\/a> und Vorsitzender der Kommission f\u00fcr Zulassung und Aufsicht der Medienanstalten <em>(ZAK)<\/em><br \/>\n <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_9.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_9.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_9.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_9.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_9.mp3\" target=\"_blank\">Download<\/a><\/p>\n<div style=\"height:10px;\"><\/div>\n<p>Vgl.:<br \/>\n* <a href=\"http:\/\/www.die-medienanstalten.de\/index.php?id=81&#038;L=&#038;iID=40234\">die Medienanstalten<\/a><br \/>\n* Studie als<a href=\"http:\/\/www.die-medienanstalten.de\/fileadmin\/Download\/Publikationen\/Gutachten_Produktplatzierung_05_2011.pdf\"> PDF<\/a><br \/>\n* <a href=\"http:\/\/www.die-medienanstalten.de\/pressecenter\/pressemitteilungen\/detailansicht\/article\/zak-pm-122011-ein-jahr-produktplatzierung-im-fernsehen-akzeptanz-der-rechtlichen-vorgaben-verhal.html\">Pressemitteilung<\/a> vom 14.06.2011<\/p>\n<div style=\"height:30px;\"><\/div>\n<p><span style=\"color: #FFA500;\"><FONT SIZE=\"3\">4. tatort-Mord im Frauenfu\u00dfball<\/FONT><\/span><br \/>\n<a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/tatort_zwanziger.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/tatort_zwanziger.jpg\" alt=\"\" title=\"tatort_zwanziger\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-8284\" \/><\/a><br \/>\n<a href=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/tatort_bierhoff_loew.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wwwagner.tv\/wp-content\/uploads\/tatort_bierhoff_loew.jpg\" alt=\"\" title=\"tatort_bierhoff_loew\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-8285\" \/><\/a><\/p>\n<div style=\"height:10px;\"><\/div>\n<p><em>&#8222;Sag, dass das nicht wahr ist.&#8220;<\/em><\/p>\n<div style=\"height:150px;\"><\/div>\n<p>P\u00fcnktlich eine Woche vor Anpfiff der Frauenfu\u00dfball-WM hat die <em>ARD<\/em> den <em>tatort<\/em> &#8222;Im Abseits&#8220; (19.06.2011, 20.15 Uhr) aufgelegt. Darin ermittelt Lena Odenthal im Mord an einer Nationalspielerin. Entstanden ist der Film auf Anregung von <em>DFB<\/em>-Pr\u00e4sident Theo Zwanziger, der &#8211; neben L\u00f6w, Bierhoff &#8211; auch selbst mitspielt.<\/p>\n<div style=\"height:40px;\"><\/div>\n<p>Studiogespr\u00e4ch mit Filmausschnitten und O-T\u00f6nen von Theo Zwanziger, <em>DFB<\/em>-Pr\u00e4sident; Melanie Wolber, verantw. Redakteurin; Ronny Blaschke, Sportjournalist und Grimmepreis-Juror,<br \/>\nAutorin: Vera Lin\u00df<\/p>\n<p> <audio   controls > <source src=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_5.mp3\" type='audio\/mpeg' \/> <object   type=\"application\/x-shockwave-flash\"  data=\"https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf\"  width=\"400\"  height=\"30\"> <param name=\"movie\" value='https:\/\/www.wwwagner.tv\/wp-content\/plugins\/wphtml5player\/inc\/flowplayer.swf' \/><param name=\"allowfullscreen\" value='false' \/><param name=\"cachebusting\" value='true' \/><param name=\"bgcolor\" value='#000000' \/><param name=\"flashvars\" value='config={\"plugins\":{\"controls\":{\"height\":30,\"autoHide\":false,\"fullscreen\":false}},\"clip\":{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_5.mp3\"},\"playlist\":[{\"autoPlay\":false,\"url\":\"http:\\\/\\\/download.radioeins.de\\\/mp3\\\/medienmagazin\\\/mm20110618_5.mp3\"}],\"play\":{\"opacity\":0}}' \/>  No audio playback capabilities, please download the audio below<br \/><strong>Download Audio:<\/strong> Closed Format: <a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_5.mp3\">MP3<\/a> <\/object> <!-- Generated by HTML5 Multimedia Framework (http:\/\/code.google.com\/p\/html5videoplayer) --> <\/audio>  <br \/>\n<a href=\"http:\/\/download.radioeins.de\/mp3\/medienmagazin\/mm20110618_5.mp3\" target=\"_blank\">Download<\/a><\/p>\n<div style=\"height:10px;\"><\/div>\n<p>Vgl.:<br \/>\n* <em>tatort<\/em>-Seite zum Film <a href=\"http:\/\/www.daserste.de\/tatort\/sendung.asp?datum=19.06.2011\">&#8222;Im Abseits&#8220;<\/a><\/p>\n<div style=\"height:70px;\"><\/div>\n<p><span style=\"color: #888888;\">(Fotos: \u00a9 J\u00f6rg Wagner [7], ZDF [2], SWR [2])<\/span><\/p>\n<div style=\"height:5px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>medienmagazin on Twitter Counter.com Gesamt-PodCast No audio playback capabilities, please download the audio belowDownload Audio: Closed Format: MP3 Download (Erstsendung: radioeins, 18.06.2011) INTRO: Was haben Sie mit Thomas Gottschalk vor? &#8222;Ich glaube, dass er am Ende wei\u00df, dass er bei uns besonders gut aufgehoben ist.&#8220; O-T\u00f6ne von der ZDF&#8211;Pressekonferenz am 17.06.2011 mit * Esteban Engel, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[207,210,205,166,211,209,50],"class_list":["post-8283","post","type-post","status-publish","format-standard","hentry","category-medienmagazin","tag-fsf","tag-markus-schachter","tag-produktplatzierungen","tag-skandalisierung","tag-tatort","tag-thomas-bellut","tag-zdf"],"_links":{"self":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts\/8283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8283"}],"version-history":[{"count":92,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts\/8283\/revisions"}],"predecessor-version":[{"id":12463,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=\/wp\/v2\/posts\/8283\/revisions\/12463"}],"wp:attachment":[{"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wwwagner.tv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}